fbpx

Digital Marketing

Driving more than just traffic.

Channelling the power of data

It’s not about who interacts with your brand, but how they interact and what they see.

Digital marketing involves a combination of activities that require an in-depth understanding and application of data analytics and creative marketing techniques.

A cohesive approach

We unite digital activities to get results.

Digital Marketing Services

Understanding the data and bringing elements together to achieve results.

Marketing
Strategy

Needs Assessment
Target Market
Goals and Objectives
Buyer Profile
Investment
Channel Utilisation

SEO

SEO Strategy
SEO Analysis
Keyword Research
Technical SEO
On-Page Optimisation
Reputation Management
Content Hierarchy
Reporting & KPIs

Paid
Search

PPC Strategy
PPC Analysis
Keyword Research
Ad Account Setup
Campaign Creation
PPC Optimisation
Reporting & KPIs

Social
Media

Social Media Strategy
Platform Analysis
Audience Research
Account Setup
Paid/Organic Campaign Creation
Account Optimisation
Community Management
Reporting & KPIs

CRM/
Email Marketing

CRM Strategy
Platform Analysis
Audience Research
Campaign Creation
Audience Segmentation
Community Management
Platform Management (Salesforce Marketing Cloud, Dotdigital, SharpSpring, Hubspot...
Reporting & KPIs

Website
Personalisation

Personalisation Strategy
Platform Analysis
Audience Research
Campaign Creation
Audience Segmentation
A/B Testing
Impact Analysis
Reporting & KPIs

Analytics &
Insights

Data Strategy
Analytics Analysis
Advanced Tracking
Data Tagging & Segmentation
Data Cleansing
Platform Management (Adobe Analytics, Google Analytics...)
Reporting Dashboards

What does good look like?

Let the data do the talking.

We have:

  • Led the merge of the physical and digital retail experiences for more than 4 million customers, resulting in improved online reach and a personalised digital experience.
  • Grown a client’s social media presence across channels to achieve 162k followers, 38 million reach, 1.5 million engagements.
  • Championed the launch of a new content publishing brand, utilising cross-channel marketing initiatives to achieve 2 million impressions and over 100k visits within the first five months.


If you want to leverage the results that your brand deserves, get in touch.

Recent projects

Global Pharmaceutical achieves 60% content engagement rate

Leading workforce management business goes digital

SHI helps you make informed decisions for a future-proof strategy

Ready to start your project?