Improving user journeys and community engagement on a pharma medical hub
Project overview
The client wanted to improve user journeys, create a more digestible content experience, and create a community platform that would increase overall user engagement and conversions.
The challenge
The website was outdated, cluttered, and difficult to navigate. Users had a hard time finding the information they needed, which led to a high bounce rate and low engagement levels. Additionally, the client wanted to create a community platform that would foster engagement and discussion among users.
Our solution
We began by conducting a thorough audit of the website. We identified key areas for improvement, including streamlining the navigation, simplifying the design, and creating more engaging content.
Improve user journeys
To improve user journeys, we restructured the website's navigation and created clear and concise labels for each section. We also created a search function that made it easy for users to find the information they needed.
Make content digestible
To make the content digestible, we created a content strategy that focused on bite-sized pieces of information. We used infographics, videos, and interactive elements to make the content engaging and easy to understand.
Connecting users
Finally, we created a community platform that allowed users to connect and share information. We implemented a forum where users could ask questions and discuss topics related to the client's products and services.
The impact
The website saw a significant increase in user engagement and conversions after the implementation of the new design and community platform.
-20%
bounce rate
* decrease in bounce rate
+30%
page views
* increase in page views
By improving user journeys, creating more digestible content, and implementing a community platform, we were able to significantly increase user engagement and conversions. The new website design and community platform continue to foster engagement and discussion among users, helping to build a loyal and active community around the client's products and services.
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