Maintaining your DAM
The question isn’t whether to invest in your DAM system or whether not to – it’s a no-brainer. Every life science organisation needs a digital asset management system to realise the benefits of scale. The sticking point is in maintaining content to ensure that everything within the DAM system is relevant and readily accessible; failure to do so will result in ineffective search yields filled with obsolete content.
Content curation falls into two broad categories: archiving out of date content and updating existing content to meet new requirements, and carefully selecting what content is stored within the DAM in the first place. This is an essential yet time-consuming task; larger organisations have multiple, full-time staff responsible for maintaining DAM content. In order to streamline the process as much as possible, it can help to establish a stringent set of criteria and processes that must be adhered to for both content uploading and editing. These criteria and processes will vary for each organisation but may include specifications on documents’ use format and subject matter.